SLY…. Est. 2013 by Melbourne designer Lauren Finks. After embodying the idea that “the simple pleasures of life are the foundation of wonderful products”, Lauren launched her first collection of textiles and has since grown her product range drawing inspiration from Scandinavian and modernist design, adding her own Australian flavour. With a background in graphic design and a love of interiors, led he to create her own brand.
Every piece she creates is ‘considered’ from the design process, creation, right through to execution and the delivery of high her quality products.
Why so SLY?
“… A quirky phrase uttered among friends is what inspired the brand’s name and today and Lauren continues to drive Sly into exciting territory, constantly evolving and forever creating.”
Specialising in a style we all love, Scandinavian or ‘Scandi’ as it’s well known, her designs are fresh, minimalistic and detailed, right down to the packaging of her items that we enjoy in your homes. Lauren admits she still gets a ” buzz knowing that people enjoy her designs in their homes …a feeling that never fades”.
I am proud to be sharing with you here images from the SS17 SLY FLUX COLLECTION, aren’t they just beautiful! I’d have to say the new Onyx Trays by SLY ( pictured above) , which are made right here in Melbourne, are a standout! It’s made from steel and is powder-coated in matte black for a minimal clean look…. just perfect for me! The clever part is the inner removable liner of beautiful birch ply this tray is perfect for serving or used to display your favourite items. I cannot wait to see what else is in the pipeline for SLY … stay tuned!
Lauren loves the “ever-changing landscape of the interiors industry. You have no choice but to keep up and evolve. It’s exciting and scary but that’s why I do it.” Her tips for business success is ” Research! …. sleep and don’t give up.”
I asked Lauren to finish these sentences to get to know her a bit better …
The best day of the week is … Saturday. Coffees, fresh blooms, catch-ups and a chance to gear up for the next week of creativity.
My dream holiday destination is … The Maldives. To be surrounded by water, reef and totally unwind.
What’s your biggest ‘pinch me’ moment thus far … Seeing my cushions amongst the rooms at 2 of the Art Series Hotel properties was a big thing for me.
The best advice I have ever received is … Stand in front of your brand. Not behind it.
What I’m reading is … I am actually not a reader, more of a visual person but I find myself reading entrepreneurial blogs lately for extra inspiration.
My ultimate indulgence is….sunshine, shipping and chocolate possibly all at the same time!
Visit the entire SLY range at the ONLINE STORE HERE.
COMPETITION TIME !
To celebrate the release of the NEW SS17 SLY FLUX COLLECTION we are giving away to a lucky reader a FLUX PRINTED CUSHION FEATHER GREY valued at $59.95.
All you have to do is….
- COMMENT below and tell me what you LOVE about the new SLY FLUX COLLECTION.
- SUBSCRIBE TO THE K J COLLECTIVE BLOG. (This automatically puts you in the running to win my monthly prize as well as this competition…awesome! )
The winner will be notified direct via EMAIL from the week beginning 12th September, 2016.
GOOD LUCK !
Share this Post